Branded Manufacturer Suffering Flat Growth

The Situation

A large global branded manufacturer had faced three years of changing executives and misdirected focus. Their market share was in decline and there was no consensus among the CEO and executive team as to how to regain their competitive position.

Moreover, the organizations team did not have a common process or tool to focus discussions to determine their future product and market priorities. Their sales were flat, EDITDA was thin and they were being pressured by big box retailers for price concessions.

The Solution

They needed to reestablish their strategic profile and competitive advantage to position themselves for the future. Thinking Dimensions worked with their executive team over a 4 month period to rebuild their strategy, enhance the strategic thinking and capabilities of their executives.

Proven strategic tools and decision points were established to build consensus for the future and direction of the organization. Implementation proceeded in an expedited manor based on a strategic master plan that clearly linked acquisition, product development, marketing and cost reduction initiatives to their future product and market priorities.

The Result

Within the first three months they turned down a low strategic emphasis request by a global retailer using the strategic profile as a guide. Subsequently, their resources were then focused to gain the strategically important and high-margin new product introduction from a critical market segment they would have been unable to deliver on had they not said no.

The organization is enjoying a rebirth of strategic thinking and decision making in their organization resulting in three consecutive years of record Revenue growth and EDITDA returns after four years of declining fortunes.