---
title: "10 Symptoms that your company needs to unlock a pricing strategy: #10: You Don’t Have a Pricing Strategy"
description: "10 Symptoms that your company needs to unlock a pricing strategy: #10: You Don’t Have a Pricing Strategy"
---

[Strategic Transformation Blog ](https://www.thinkingdimensions.com/blog/strategy)

# [10 Symptoms that your company needs to unlock a pricing strategy: #10: You Don’t Have a Pricing Strategy](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-10-you-dont)

 Written by [Tim Lewko](https://www.thinkingdimensions.com/blog/strategy/author/tim-lewko) | 11/4/13 8:14 PM

The last symptom may be the hardest one to hear – your company does not have a pricing strategy.  Through the last 9 blogs we have pinpointed many opportunities that you can take to raise your game via pricing. Remember, pricing is the single, most impactful lever a company has at its disposal to address profit gaps.

It’s your decision.

Moving forward – the next series of blogs will focus on a critical competency every executive and employee in the company has at their disposal – decision making. In this blog series – we will be extracting the golden threads and pitfalls of  ”Why Decisions Fail”. We will be providing practical steps and insights to improve anyone’s decision making ability.

[View full post](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-10-you-dont)

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