--- title: Strategic Transformation Blog | Laura Rainati description: Strategic Transformation weekly blog. image: https://www.thinkingdimensions.com/hubfs/13_426A9574.jpg --- # Laura Rainati [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/when-you-believe-there-is-a-market-there-first-test-your-assumptions-then-en) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/when-you-believe-there-is-a-market-there-first-test-your-assumptions-then-en) ## [When you believe “there is a market there”, first test your assumptions- then enter](https://www.thinkingdimensions.com/blog/strategy/when-you-believe-there-is-a-market-there-first-test-your-assumptions-then-en) 20 Jul 2012 [Laura Rainati](https://www.thinkingdimensions.com/blog/strategy/author/laura-rainati) Many companies combine “feeling” with the evidence that a “bunch of their competitors are already... [Read More](https://www.thinkingdimensions.com/blog/strategy/when-you-believe-there-is-a-market-there-first-test-your-assumptions-then-en) [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/improving-profitability-through-process) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/improving-profitability-through-process) ## [Improving Profitability through process](https://www.thinkingdimensions.com/blog/strategy/improving-profitability-through-process) 18 May 2012 [Laura Rainati](https://www.thinkingdimensions.com/blog/strategy/author/laura-rainati) Companies can have different definitions or views of **profitability**. Nevertheless, it is one of the... [Read More](https://www.thinkingdimensions.com/blog/strategy/improving-profitability-through-process) [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/871691188/?guid=ON&script=0)