---
title: Maintaining Competitiveness and Margins in Tender Markets
description: Maintaining Competitiveness and Margins in Tender Markets
---

[Strategic Transformation Blog ](https://www.thinkingdimensions.com/blog/strategy)

# [Maintaining Competitiveness and Margins in Tender Markets](https://www.thinkingdimensions.com/blog/strategy/maintaining-competitiveness-and-margins-in-tender-markets)

 Written by [Diego Miglioranzi](https://www.thinkingdimensions.com/blog/strategy/author/diego-miglioranzi) | 11/22/12 6:47 PM

Helping customers without destroying your balance sheet

Companies must understand the value clients derive from their products and systematically decide who they should tender/not tender to.

The essential value customers derive from your products or services fit into 4 categories of that define competitive advantage –

- Innovation 
- Efficiency 
- Quality 
- Customer Responsiveness

[Download](https://www.thinkingdimensions.com/hs-fs/file-676459331-pdf/Documents/vol-11.10.6-diego-tender-markets.pdf)

[View full post](https://www.thinkingdimensions.com/blog/strategy/maintaining-competitiveness-and-margins-in-tender-markets)

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