---
title: "Mind based competition: building the golden bridge to china"
description: "Mind based competition: building the golden bridge to china"
---

[Strategic Transformation Blog ](https://www.thinkingdimensions.com/blog/strategy)

# [Mind based competition: building the golden bridge to china](https://www.thinkingdimensions.com/blog/strategy/mind-based-competition-building-the-golden-bridge-to-china)

 Written by [Tim Lewko](https://www.thinkingdimensions.com/blog/strategy/author/tim-lewko) | 11/22/12 7:26 PM

Challenge: Organizations are now forced to make customer, supplier and competitor decisions regarding China– solving the complexity of the business practices, geographic distances and cultural diversity require a clear process creating a sustainable competitive advantage.

Response: Leading European companies recognize the need to shift their organizations and supplier networks from solely price-based to mind-based competition – leveraging their technical, design and innovational know-how into expertise-based products and services that deliver higher more differentiated value.

Successful companies who create their own golden bridge to China will exploit a combination of their knowledge, process and leadership expertise to differentiate themselves in creating a sustainable competitive advantage.

 

[Download](https://www.thinkingdimensions.com/hs-fs/file-674855103-pdf/Documents/vol-11.10.2-tim-lewko-mind-based-competition.pdf)

[View full post](https://www.thinkingdimensions.com/blog/strategy/mind-based-competition-building-the-golden-bridge-to-china)

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