--- title: Strategic Transformation Blog | Blogs - Decision Making (2) description: Blogs - Decision Making | Strategic Transformation weekly blog. (2) image: https://www.thinkingdimensions.com/hubfs/13_426A9574.jpg --- # Blogs - Decision Making (2) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-10-you-dont) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-10-you-dont) ## [10 Symptoms that your company needs to unlock a pricing strategy: #10: You Don’t Have a Pricing Strategy](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-10-you-dont) 4 Nov 2013 [Tim Lewko](https://www.thinkingdimensions.com/blog/strategy/author/tim-lewko) The last symptom may be the hardest one to hear – your company does not have a pricing strategy.... [Read More](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-10-you-dont) [Blogs - Decision Making](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-decision-making), [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation), [Articles and Insights - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/articles-and-insights-strategic-transformation) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-8-poor-segm) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-8-poor-segm) ## [10 Symptoms that your company needs to unlock a pricing strategy: #8: Poor Segmentation](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-8-poor-segm) 25 Oct 2013 [Tim Lewko](https://www.thinkingdimensions.com/blog/strategy/author/tim-lewko) Segmentation is often talked about in companies but seldom reevaluated based on asking ” What are... [Read More](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-8-poor-segm) [Blogs - Decision Making](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-decision-making), [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation), [Articles and Insights - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/articles-and-insights-strategic-transformation) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-7-pricing-d) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-7-pricing-d) ## [10 Symptoms that your company needs to unlock a pricing strategy: #7: Pricing driven by cost](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-7-pricing-d) 7 Oct 2013 [Tim Lewko](https://www.thinkingdimensions.com/blog/strategy/author/tim-lewko) The “cost plus” model of pricing is very attractive in that it is very simple: Add up costs, Add a... [Read More](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-7-pricing-d) [Blogs - Decision Making](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-decision-making), [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-6-systemati) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-6-systemati) ## [10 symptoms that your company needs to unlock a pricing strategy: #6: Systematic way of pricing is not uniformly applied by your sales force](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-6-systemati) 25 Sep 2013 [Tim Lewko](https://www.thinkingdimensions.com/blog/strategy/author/tim-lewko) We asked a group of 15 sales representatives from the same company to tell us the price they would... [Read More](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-6-systemati) [Blogs - Decision Making](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-decision-making), [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-5-reactiona) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-5-reactiona) ## [10 symptoms that your company needs to unlock a pricing strategy- #5 Reactionary Pricing](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-5-reactiona) 24 Sep 2013 [Scott Newton](https://www.thinkingdimensions.com/blog/strategy/author/scott-newton) Subject: “We have to do something- we are losing customers because of our pricing!” From time to... [Read More](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-5-reactiona) [Blogs - Decision Making](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-decision-making), [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/871691188/?guid=ON&script=0)