10 Symptoms that your company needs to unlock a pricing strategy: #10: You Don’t Have a Pricing Strategy
The last symptom may be the hardest one to hear – your company does not have a pricing strategy....
10 Symptoms that your company needs to unlock a pricing strategy: #8: Poor Segmentation
Segmentation is often talked about in companies but seldom reevaluated based on asking ” What are...
10 Symptoms that your company needs to unlock a pricing strategy: #7: Pricing driven by cost
The “cost plus” model of pricing is very attractive in that it is very simple:
Add up costs, Add a...
10 symptoms that your company needs to unlock a pricing strategy: #6: Systematic way of pricing is not uniformly applied by your sales force
We asked a group of 15 sales representatives from the same company to tell us the price they would...
10 symptoms that your company needs to unlock a pricing strategy- #5 Reactionary Pricing
Subject:
“We have to do something- we are losing customers because of our pricing!”
From time to...