--- title: Strategic Transformation Blog | Blogs - Decision Making (3) description: Blogs - Decision Making | Strategic Transformation weekly blog. (3) image: https://www.thinkingdimensions.com/hubfs/13_426A9574.jpg --- # Blogs - Decision Making (3) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-4-losing-vo) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-4-losing-vo) ## [10 symptoms that your company needs to unlock a pricing strategy: #4: Losing Volume](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-4-losing-vo) 19 Sep 2013 [Tim Lewko](https://www.thinkingdimensions.com/blog/strategy/author/tim-lewko) **Quick Question:** What is the market size of the industry you compete in? [Read More](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-4-losing-vo) [Blogs - Decision Making](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-decision-making), [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-3-inducemen) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-3-inducemen) ## [10 symptoms that your company needs to unlock a pricing strategy- #3: Inducements in Pricing](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-3-inducemen) 12 Sep 2013 [Scott Newton](https://www.thinkingdimensions.com/blog/strategy/author/scott-newton) Over time many companies particularly in B2B come to a point where they experience what we call... [Read More](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-3-inducemen) [Blogs - Decision Making](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-decision-making), [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-2-no-commod) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-2-no-commod) ## [10 symptoms that your company needs to unlock a pricing strategy -# 2: No Commodity vs. Differentiation Margin Gap](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-2-no-commod) 11 Sep 2013 [Tim Lewko](https://www.thinkingdimensions.com/blog/strategy/author/tim-lewko) **Parity – the state or condition of being equal never turns out well when used in a strategic...** [Read More](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-2-no-commod) [Blogs - Decision Making](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-decision-making), [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation) [![](https://www.thinkingdimensions.com/hs-fs/file-678969202-jpg/img/iStock_000000499785_Small-e1379557163293.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-1-margin-er) [![](https://www.thinkingdimensions.com/hs-fs/file-678969202-jpg/img/iStock_000000499785_Small-e1379557163293.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-1-margin-er) ## [10 symptoms that your company needs to unlock a pricing strategy- #1: Margin erosion](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-1-margin-er) 4 Sep 2013 [Scott Newton](https://www.thinkingdimensions.com/blog/strategy/author/scott-newton) Margin erosion is typically a symptom of: 1) The buyer (client/customer) does not recognize the... [Read More](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-1-margin-er) [Blogs - Decision Making](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-decision-making), [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-9-one-size-) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-9-one-size-) ## [10 Symptoms that your company needs to unlock a pricing strategy: #9: One Size Fits All Pricing- why it doesn’t work](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-9-one-size-) 26 Oct 2012 [Scott Newton](https://www.thinkingdimensions.com/blog/strategy/author/scott-newton) When reviewing the data of many industrials companies, we have found at Thinking Dimensions that... [Read More](https://www.thinkingdimensions.com/blog/strategy/10-symptoms-that-your-company-needs-to-unlock-a-pricing-strategy-9-one-size-) [Blogs - Decision Making](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-decision-making) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/871691188/?guid=ON&script=0)