--- title: Strategic Transformation Blog | Competitive Advantage (5) description: Competitive Advantage | Strategic Transformation weekly blog. (5) image: https://www.thinkingdimensions.com/hubfs/13_426A9574.jpg --- # Competitive Advantage (5) [![IMG_2676](https://www.thinkingdimensions.com/hubfs/IMG_2676.jpg) ](https://www.thinkingdimensions.com/blog/strategy/where-do-your-profits-come-from) [![IMG_2676](https://www.thinkingdimensions.com/hubfs/IMG_2676.jpg) ](https://www.thinkingdimensions.com/blog/strategy/where-do-your-profits-come-from) ## [Where do your profits come from?](https://www.thinkingdimensions.com/blog/strategy/where-do-your-profits-come-from) 16 Sep 2019 [Scott Newton](https://www.thinkingdimensions.com/blog/strategy/author/scott-newton) # **Profitability in companies originate from well-defined niches and not volume commodities.** [Read More](https://www.thinkingdimensions.com/blog/strategy/where-do-your-profits-come-from) [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation), [leadership](https://www.thinkingdimensions.com/blog/strategy/topic/leadership), [strategic planning](https://www.thinkingdimensions.com/blog/strategy/topic/strategic-planning), [Competitive Advantage](https://www.thinkingdimensions.com/blog/strategy/topic/competitive-advantage), [future of your business](https://www.thinkingdimensions.com/blog/strategy/topic/future-of-your-business), [customers of the future](https://www.thinkingdimensions.com/blog/strategy/topic/customers-of-the-future), [Strategy](https://www.thinkingdimensions.com/blog/strategy/topic/strategy), [profitability](https://www.thinkingdimensions.com/blog/strategy/topic/profitability) [![](https://www.thinkingdimensions.com/hs-fs/hub/358589/file-646604695-jpg/img/Banners/bannner-1-contact.jpg) ](https://www.thinkingdimensions.com/blog/strategy/what-makes-your-business-better-if-you-dont-know-figure-it-out) [![](https://www.thinkingdimensions.com/hs-fs/hub/358589/file-646604695-jpg/img/Banners/bannner-1-contact.jpg) ](https://www.thinkingdimensions.com/blog/strategy/what-makes-your-business-better-if-you-dont-know-figure-it-out) ## [What Makes Your Business Better? If You Don't Know, Figure it Out!](https://www.thinkingdimensions.com/blog/strategy/what-makes-your-business-better-if-you-dont-know-figure-it-out) 31 Mar 2016 [Scott Newton](https://www.thinkingdimensions.com/blog/strategy/author/scott-newton) I started my career in sales and clearly remember my first “big deal” 24 years ago- the buyer... [Read More](https://www.thinkingdimensions.com/blog/strategy/what-makes-your-business-better-if-you-dont-know-figure-it-out) [Competitive Advantage](https://www.thinkingdimensions.com/blog/strategy/topic/competitive-advantage) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/871691188/?guid=ON&script=0)