--- title: Strategic Transformation Blog | Customer Insights (3) description: Customer Insights | Strategic Transformation weekly blog. (3) image: https://www.thinkingdimensions.com/hubfs/13_426A9574.jpg --- # Customer Insights (3) [![](https://www.thinkingdimensions.com/hubfs/img/Blog_Photos/bangkok.jpg) ](https://www.thinkingdimensions.com/blog/strategy/knowing-your-customers-how-and-why-it-pays) [![](https://www.thinkingdimensions.com/hubfs/img/Blog_Photos/bangkok.jpg) ](https://www.thinkingdimensions.com/blog/strategy/knowing-your-customers-how-and-why-it-pays) ## [Knowing Your Customers: How and Why it Pays](https://www.thinkingdimensions.com/blog/strategy/knowing-your-customers-how-and-why-it-pays) 27 Jan 2016 [Scott Newton](https://www.thinkingdimensions.com/blog/strategy/author/scott-newton) *“I am always amazed to learn who our customers are and why they choose to buy from us”*-a CEO of a... [Read More](https://www.thinkingdimensions.com/blog/strategy/knowing-your-customers-how-and-why-it-pays) [Customer Insights](https://www.thinkingdimensions.com/blog/strategy/topic/customer-insights) [![](https://www.thinkingdimensions.com/hs-fs/hub/358589/file-2566064861-jpg/img/Stock_Photos/FasterBoat.jpg) ](https://www.thinkingdimensions.com/blog/strategy/will-it-make-the-boat-go-faster) [![](https://www.thinkingdimensions.com/hs-fs/hub/358589/file-2566064861-jpg/img/Stock_Photos/FasterBoat.jpg) ](https://www.thinkingdimensions.com/blog/strategy/will-it-make-the-boat-go-faster) ## [Will it Make the Boat go Faster?](https://www.thinkingdimensions.com/blog/strategy/will-it-make-the-boat-go-faster) 5 Mar 2015 [Scott Newton](https://www.thinkingdimensions.com/blog/strategy/author/scott-newton) In September of 2000 during the Sydney Olympics the British 8+ rowing team achieved something... [Read More](https://www.thinkingdimensions.com/blog/strategy/will-it-make-the-boat-go-faster) [Customer Insights](https://www.thinkingdimensions.com/blog/strategy/topic/customer-insights) [![](https://www.thinkingdimensions.com/hs-fs/hub/358589/file-2117035420-jpg/img/Blog_Photos/Customer_Segmentation.jpg) ](https://www.thinkingdimensions.com/blog/strategy/why-poor-b2b-segmentation-drains-profits) [![](https://www.thinkingdimensions.com/hs-fs/hub/358589/file-2117035420-jpg/img/Blog_Photos/Customer_Segmentation.jpg) ](https://www.thinkingdimensions.com/blog/strategy/why-poor-b2b-segmentation-drains-profits) ## [Why Poor B2B Segmentation Drains Profits:](https://www.thinkingdimensions.com/blog/strategy/why-poor-b2b-segmentation-drains-profits) 20 Nov 2014 [Tim Lewko](https://www.thinkingdimensions.com/blog/strategy/author/tim-lewko) 3 steps to Take Now to Fix Poor Segmentation **A. Introduction ** There is something alarming about the... [Read More](https://www.thinkingdimensions.com/blog/strategy/why-poor-b2b-segmentation-drains-profits) [Customer Insights](https://www.thinkingdimensions.com/blog/strategy/topic/customer-insights) [![](https://www.thinkingdimensions.com/hs-fs/hub/358589/file-1816445902-jpg/Customer-Survey.jpg) ](https://www.thinkingdimensions.com/blog/strategy/what-are-your-customers-thinking-and-what-can-you-do) [![](https://www.thinkingdimensions.com/hs-fs/hub/358589/file-1816445902-jpg/Customer-Survey.jpg) ](https://www.thinkingdimensions.com/blog/strategy/what-are-your-customers-thinking-and-what-can-you-do) ## [What are your customers thinking? And what can you do?](https://www.thinkingdimensions.com/blog/strategy/what-are-your-customers-thinking-and-what-can-you-do) 9 Oct 2014 [Scott Newton](https://www.thinkingdimensions.com/blog/strategy/author/scott-newton) A question that invariably runs through the mind of every board, every CEO, and every steering... [Read More](https://www.thinkingdimensions.com/blog/strategy/what-are-your-customers-thinking-and-what-can-you-do) [Articles and Insights - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/articles-and-insights-strategic-transformation), [Customer Insights](https://www.thinkingdimensions.com/blog/strategy/topic/customer-insights) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/871691188/?guid=ON&script=0)