Knowing Your Customers: How and Why it Pays
“I am always amazed to learn who our customers are and why they choose to buy from us”-a CEO of a...
Will it Make the Boat go Faster?
In September of 2000 during the Sydney Olympics the British 8+ rowing team achieved something...
Why Poor B2B Segmentation Drains Profits:
3 steps to Take Now to Fix Poor Segmentation
A. Introduction
There is something alarming about the...
What are your customers thinking? And what can you do?
A question that invariably runs through the mind of every board, every CEO, and every steering...