Test Your Strategy - Having a Reason

Have you and your team identified the single reason your customers will do business with your versus your competitors?

This might be the toughest decision you need to make. The quickest route to mediocrity is to avoid answering this question. It is at the core of what drives the future profitability as a company…Great companies not only answer it, but then act upon the answer. They recognize that everyone in the company, whether seasoned veterans or new recruit needs to not just be able to answer it, but be able to point to visible signs this signature competitive advantage is supported.

Competitive Advantage?

• >Do you know which of your products are most - least profitable and why?
• >Do you know which of your customers are most - least profitable and why?
• >Does your competitive advantage deliver you a profit premium over the competition?
• >Are the future capability investments to support your competitive advantage clear to you and your organization?
• >How sustainable is your competitive advantage?

You don’t need Thinking Dimensions to ask the questions….you can do that today. But what we can assist with is getting the myriad of answers you may get today… refined to one single answer tomorrow.