01 · The problem

Your next decision is worth more than your next plan.

AI just made analysis free. Judgement is not. We bring it into the room, and your team leaves with a decision the board has approved.

$4B+incremental EBITDA delivered
350+CEOs advised
97%hit the EBITDA targets they set
The plan. 140 pages. The decision One page. Reviewed monthly. Your team writes it. Your board approves it.
Trusted by
As heard on and featured byCNBCFox BusinessThinkers50RoutledgeMinter Dialogue
02 · What's at stake

What is the decision in front of you worth?

Your numbers. Three sliders. The cost of deciding late.

—EBITDA from one point of margin, every year
—EBITDA from 5% profitable growth at today's margin
—EBITDA over five years, both moves compounding
—Cost of deferring the decision two quarters
—Enterprise value at your multiple — the number the board and the sponsor see

Straight arithmetic on your inputs, no forecast from us. Margin point = revenue × 1%; growth = revenue × 5% × margin; five years compounds both; deferral = six months of the annual gain; enterprise value = five-year run-rate × multiple.

03 · What we do

Judgement in the room. Two pages both sides keep.

Someone holds the company. Someone runs it. Strategy fails when the two rooms hold different pages. We bring senior judgement and the right questions; both sides leave with the same two.

Holding it Board · family · sponsor Wants A commitment it can approve, and hold management to. Approves the commitment Running it CEO · executive team Wants A plan the team wrote and owns, not a binder it received. Delivers the number WHAT WE BRING INTO THE ROOM Senior judgement25 years. 350+ CEOs. In your room. The right questions: MOVE®Seven tools in sequence. AI does the analysis. WHAT BOTH SIDES LEAVE WITH Strategyone pagethe owners approve Executionone pagereviewed every month Same two pages. Same version of the future. Team writes it · CEO challenges it · Board approves it
04 · How it moves the number

Two pages. Three numbers.

The problem is rarely the strategy or the target. It is the translation between them. MOVE® is the medium. Better decisions, then monthly root cause, are what move EBITDA, free cash flow and earnings.

THE CHAIN OF LOGIC 1 · THE QUESTIONS Assumptions tested. Market reality checked from outside. 2 · THE DECISIONS Where to play. What to stop. Who owns each. 3 · THE COMMITMENT Five Strategic Numbers. The board approves them. 4 · EVERY MONTH Root cause on every variance. Something changes. page one · strategy page two · execution WHAT IT MOVES EBITDAThe operators' number Free cash flowThe sponsor's number EarningsThe board's number: EPS or owner earnings
Touch the seven tools

Click a tool. See the question it answers and what it puts on the page.

Tool 1 ·

What goes on the page

What it moves

05 · Who we do it with

Where ownership meets operation.

Three ways to own a company. Two chairs at the table.

Find your column and your chair

Running it

Listed, owner-operator and sponsor-backed CEOs.

Holding it

Boards, families, PE and VC sponsors.

Family offices

Capital by evidence across the holdings. More

When it matters most

The first hundred days. The middle of the hold. The franchise system.

06 · What it has delivered

We count what hit the P&L.

$4B+Incremental EBITDA delivered to clients since 2010
350+CEOs advised by the strategy practice
97%Of clients hit the EBITDA targets they set — measured across 25+ years of engagements
4Continents. Partners in North America, Europe, Africa and Asia-Pacific

In a world where generative AI is rewriting the rules of strategy, MOVE is a blueprint for how companies must rethink their approach to stay competitive.

Michael Combs — President & CEO, CorVel Corporation (NASDAQ: CRVL)
US healthcare · PE-owned

New CEO. Minus $200M free cash flow.

39%EBITDA CAGR · $300M+ free-cash-flow improvement
Global packaging · Family office

No international growth strategy.

10×Sales — $30M to $300M · #1 in its niche
Technology · NASDAQ

Stalled at $300M.

+20%Beat 3-year profitability target · now over $1B
07 · Start

From the blog, then a conversation.

One idea, one Monday action. Then a senior partner, when you are ready.

Read the blog
Tim Lewko · September 2026 · 4 min read

The board asked about AI. You answered with pilots.

72% of CEOs call AI a top priority. Fewer than 15% have changed core strategy. The gap between those two numbers is where the next margin point goes.

Read
Scott Newton · September 2026 · 4 min read

Two years into the hold, and the plan is stale.

The value-creation plan was right on the day of the close. Nobody re-tested it. Now the sponsor wants the number and the CEO wants the room.

Read
Tim Lewko · September 2026 · 3 min read

Five months to plan. One competitor move to make it wrong.

The average mid-market planning cycle runs about five months. The market does not schedule around it.

Read
Start a conversation

What is in front of you this quarter?

A senior partner reads it. One page back within five working days: what we see, three questions for your team, a straight answer on fit. Confidential.

Or start alone: the five questions (PDF)