Strategic partnerships

Put MOVE® to work across your portfolio, platform or practice.

The MOVE Strategy System® is proprietary strategy decision and accountability IP, used with CEOs for more than 25 years. It is open to licensing, embedding or acquisition by the right partner.

What a partner gets
One systemSeven tools in a fixed sequence, one chain of logic from assumptions to the monthly review.
Protected IPMOVE® and MOVE Strategy System® are registered trademarks in the US, Canada and the UK.
Published methodMOVE: AI-Powered Strategy for a Fast World (Routledge, 2025), with an audiobook edition.
A record100+ CEO engagements. 97% of clients hit the EBITDA targets they set.
02 · What is in it

One chain of logic, from the first assumption to the monthly review.

Each tool feeds the next, so the strategy is held as a model. Change one assumption and you can see what else has to change. That is what lets AI run scenarios against it in days.

Who does what
1Executive team writes it
2CEO challenges it
3Board tests and approves
Seven tools, in sequence
Tool 1Strategic assumptions
Tool 2Vision and driving force
Tool 3Product-market matrix
Tool 3BMarket reality check
Tool 4Advantage and capabilities
Tool 5Strategic Numbers
Tool 6Project portfolio
Tool 7Monthly review
One pageWritten by your team. Approved by your board. Reviewed every month.
Applications that come with the system
03 · Ways to partner

Licence it, embed it or acquire it.

The structure follows what you want MOVE® to do for you. Terms are discussed directly with the partners, in confidence.

Licence

Use the system with your clients or companies.

The tools, the sequence and the method, with the trademark, by territory or sector.

Embed

Build MOVE into your platform or programme.

The strategy logic inside your product or your portfolio operating rhythm.

Acquire

Own the IP outright.

Trademarks, method, book and materials, for a buyer who wants the system as an asset.

04 · Also available

KEPNERandFOURIE

Root-cause analysis, incident management and critical-thinking methods used by operations, IT and quality organisations worldwide. The firm's second body of proprietary decision IP, also open to licensing or acquisition.

Start a conversation

What is in front of you this quarter?

A senior partner reads it. One page back within five working days: what we see, three questions for your team, a straight answer on fit. Confidential.

Or start alone: the five questions (PDF)