--- title: Strategic Transformation Blog | profitability description: profitability | Strategic Transformation weekly blog. image: https://www.thinkingdimensions.com/hubfs/13_426A9574.jpg --- # profitability [![Photo of hamburger and french fries on a wooden platter](https://www.thinkingdimensions.com/hubfs/dreamstime_xs_33671095.jpg) ](https://www.thinkingdimensions.com/blog/strategy/how-well-are-your-communications-understood-consider-mcdonalds-and-aw) [![Photo of hamburger and french fries on a wooden platter](https://www.thinkingdimensions.com/hubfs/dreamstime_xs_33671095.jpg) ](https://www.thinkingdimensions.com/blog/strategy/how-well-are-your-communications-understood-consider-mcdonalds-and-aw) ## [How well are your communications understood? Consider McDonalds and A&W](https://www.thinkingdimensions.com/blog/strategy/how-well-are-your-communications-understood-consider-mcdonalds-and-aw) 12 Jun 2022 [Scott Newton](https://www.thinkingdimensions.com/blog/strategy/author/scott-newton) A&W restaurants had a big concern, and a bigger idea. [Read More](https://www.thinkingdimensions.com/blog/strategy/how-well-are-your-communications-understood-consider-mcdonalds-and-aw) [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation), [Articles and Insights - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/articles-and-insights-strategic-transformation), [leadership](https://www.thinkingdimensions.com/blog/strategy/topic/leadership), [strategic planning](https://www.thinkingdimensions.com/blog/strategy/topic/strategic-planning), [Customer Insights](https://www.thinkingdimensions.com/blog/strategy/topic/customer-insights), [Competitive Advantage](https://www.thinkingdimensions.com/blog/strategy/topic/competitive-advantage), [customers of the future](https://www.thinkingdimensions.com/blog/strategy/topic/customers-of-the-future), [people problems](https://www.thinkingdimensions.com/blog/strategy/topic/people-problems), [CEO](https://www.thinkingdimensions.com/blog/strategy/topic/ceo), [profitability](https://www.thinkingdimensions.com/blog/strategy/topic/profitability), [growth](https://www.thinkingdimensions.com/blog/strategy/topic/growth) [![Delta Lufthansa Qatar Zoom valuation earn status miles without flying](https://www.thinkingdimensions.com/hubfs/image.png) ](https://www.thinkingdimensions.com/blog/strategy/delta-airlines-lufthansa-and-qatar-airways-announce-new-skyconnect-alliance) [![Delta Lufthansa Qatar Zoom valuation earn status miles without flying](https://www.thinkingdimensions.com/hubfs/image.png) ](https://www.thinkingdimensions.com/blog/strategy/delta-airlines-lufthansa-and-qatar-airways-announce-new-skyconnect-alliance) ## [DELTA AIRLINES, LUFTHANSA, AND QATAR AIRWAYS ANNOUNCE NEW SKYCONNECT ALLIANCE](https://www.thinkingdimensions.com/blog/strategy/delta-airlines-lufthansa-and-qatar-airways-announce-new-skyconnect-alliance) 9 Jul 2020 [Scott Newton](https://www.thinkingdimensions.com/blog/strategy/author/scott-newton) URGENT PRESS RELEASE: FEBRUARY 31, 2012 [Read More](https://www.thinkingdimensions.com/blog/strategy/delta-airlines-lufthansa-and-qatar-airways-announce-new-skyconnect-alliance) [Stakeholder Requirements](https://www.thinkingdimensions.com/blog/strategy/topic/stakeholder-requirements), [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation), [strategic planning](https://www.thinkingdimensions.com/blog/strategy/topic/strategic-planning), [Customer Insights](https://www.thinkingdimensions.com/blog/strategy/topic/customer-insights), [future of your business](https://www.thinkingdimensions.com/blog/strategy/topic/future-of-your-business), [customers of the future](https://www.thinkingdimensions.com/blog/strategy/topic/customers-of-the-future), [profitability](https://www.thinkingdimensions.com/blog/strategy/topic/profitability), [Sustainability](https://www.thinkingdimensions.com/blog/strategy/topic/sustainability) [![air-canada-311517_1920](https://www.thinkingdimensions.com/hubfs/air-canada-311517_1920.jpg) ](https://www.thinkingdimensions.com/blog/strategy/competition) [![air-canada-311517_1920](https://www.thinkingdimensions.com/hubfs/air-canada-311517_1920.jpg) ](https://www.thinkingdimensions.com/blog/strategy/competition) ## [Why Air Canada Serves the Same Breakfast for Over 25 years?](https://www.thinkingdimensions.com/blog/strategy/competition) 18 Oct 2019 [Tim Lewko](https://www.thinkingdimensions.com/blog/strategy/author/tim-lewko) **No Competition** This article is for seasoned boards, executives and next gen. hi-potentials. Really,... [Read More](https://www.thinkingdimensions.com/blog/strategy/competition) [leadership](https://www.thinkingdimensions.com/blog/strategy/topic/leadership), [Risk Analysis](https://www.thinkingdimensions.com/blog/strategy/topic/risk-analysis), [Competitive Advantage](https://www.thinkingdimensions.com/blog/strategy/topic/competitive-advantage), [profitability](https://www.thinkingdimensions.com/blog/strategy/topic/profitability), [innovation](https://www.thinkingdimensions.com/blog/strategy/topic/innovation), [competition](https://www.thinkingdimensions.com/blog/strategy/topic/competition), [china](https://www.thinkingdimensions.com/blog/strategy/topic/china) [![a380 vs b787](https://www.thinkingdimensions.com/hubfs/a380%20vs%20b787.gif) ](https://www.thinkingdimensions.com/blog/strategy/a380) [![a380 vs b787](https://www.thinkingdimensions.com/hubfs/a380%20vs%20b787.gif) ](https://www.thinkingdimensions.com/blog/strategy/a380) ## [Your Strategic Assumptions Can Make or Break You - Just Consider the Recent Demise of the A380](https://www.thinkingdimensions.com/blog/strategy/a380) 23 Sep 2019 [Tim Lewko](https://www.thinkingdimensions.com/blog/strategy/author/tim-lewko) **Your Strategic Assumptions Can Make or Break You - Just Consider the Recent Demise of the A380** [Read More](https://www.thinkingdimensions.com/blog/strategy/a380) [leadership](https://www.thinkingdimensions.com/blog/strategy/topic/leadership), [strategic planning](https://www.thinkingdimensions.com/blog/strategy/topic/strategic-planning), [Risk Analysis](https://www.thinkingdimensions.com/blog/strategy/topic/risk-analysis), [Budgeting](https://www.thinkingdimensions.com/blog/strategy/topic/budgeting), [CEO](https://www.thinkingdimensions.com/blog/strategy/topic/ceo), [Mergers and Acquisitions](https://www.thinkingdimensions.com/blog/strategy/topic/mergers-and-acquisitions), [risk assessment](https://www.thinkingdimensions.com/blog/strategy/topic/risk-assessment), [brexit](https://www.thinkingdimensions.com/blog/strategy/topic/brexit), [tough decisions](https://www.thinkingdimensions.com/blog/strategy/topic/tough-decisions), [profitability](https://www.thinkingdimensions.com/blog/strategy/topic/profitability), [assumptions](https://www.thinkingdimensions.com/blog/strategy/topic/assumptions), [growth](https://www.thinkingdimensions.com/blog/strategy/topic/growth) [![IMG_2676](https://www.thinkingdimensions.com/hubfs/IMG_2676.jpg) ](https://www.thinkingdimensions.com/blog/strategy/where-do-your-profits-come-from) [![IMG_2676](https://www.thinkingdimensions.com/hubfs/IMG_2676.jpg) ](https://www.thinkingdimensions.com/blog/strategy/where-do-your-profits-come-from) ## [Where do your profits come from?](https://www.thinkingdimensions.com/blog/strategy/where-do-your-profits-come-from) 16 Sep 2019 [Scott Newton](https://www.thinkingdimensions.com/blog/strategy/author/scott-newton) # **Profitability in companies originate from well-defined niches and not volume commodities.** [Read More](https://www.thinkingdimensions.com/blog/strategy/where-do-your-profits-come-from) [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation), [leadership](https://www.thinkingdimensions.com/blog/strategy/topic/leadership), [strategic planning](https://www.thinkingdimensions.com/blog/strategy/topic/strategic-planning), [Competitive Advantage](https://www.thinkingdimensions.com/blog/strategy/topic/competitive-advantage), [future of your business](https://www.thinkingdimensions.com/blog/strategy/topic/future-of-your-business), [customers of the future](https://www.thinkingdimensions.com/blog/strategy/topic/customers-of-the-future), [Strategy](https://www.thinkingdimensions.com/blog/strategy/topic/strategy), [profitability](https://www.thinkingdimensions.com/blog/strategy/topic/profitability) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/871691188/?guid=ON&script=0)