Customers of the Future- Decide Which Customers You Must Attract
The casualty list of failed companies that focused on pleasing the customers they had as opposed to...
What Makes Your Business Better? If You Don't Know, Figure it Out!
I started my career in sales and clearly remember my first “big deal” 24 years ago- the buyer...
5 Important B2B Purchase Considerations
The way B2B purchases are researched and decided on are evolving rapidly.
Knowing Your Customers: How and Why it Pays
“I am always amazed to learn who our customers are and why they choose to buy from us”-a CEO of a...