POV: : CEO’s and Senior Leadership must ensure these four elements make up the structure of all goals or they run the risk of making accountability nearly impossible for those they manage.

Ambiguity in goal setting is rampant. If everyone in the company who sets goals or objectives understands they must contain the required four elements, it will add the objectivity needed when discussing success or failure in achieving those goals. Enabling performance means set clear goals that actionable and people can be held accountable for.

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