--- title: Ambiguity in Goals Handcuffs Business Performance description: Ambiguity in Goals Handcuffs Business Performance image: https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg --- - [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation) # Ambiguity in Goals Handcuffs Business Performance ![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) - November 22, 2012 [ John Case ](https://www.thinkingdimensions.com/blog/strategy/author/john-case) POV: : CEO’s and Senior Leadership must ensure these four elements make up the structure of all goals or they run the risk of making accountability nearly impossible for those they manage. Ambiguity in goal setting is rampant. If everyone in the company who sets goals or objectives understands they must contain the required four elements, it will add the objectivity needed when discussing success or failure in achieving those goals. Enabling performance means set clear goals that actionable and people can be held accountable for.   [Download Article](https://www.thinkingdimensions.com/hs-fs/file-670814039-pdf/Documents/pov-12.3.1-john-case-ambiguity-in-goals-handcuffs-business-performance.pdf)   Blog Post ## Related Articles Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. [![](https://www.thinkingdimensions.com/hs-fs/file-676250706-png/img/4-TD.png) ](https://www.thinkingdimensions.com/blog/strategy/stop-reacting-to-results-and-learn-to-manage-performance) ### [ Stop Reacting to Results and Learn to Manage Performance ](https://www.thinkingdimensions.com/blog/strategy/stop-reacting-to-results-and-learn-to-manage-performance) July 25, 2012 As CEO’s seek to understand the performance of their business, they construct elaborate Key Performance Indicators... [ Read more ](https://www.thinkingdimensions.com/blog/strategy/stop-reacting-to-results-and-learn-to-manage-performance) [![TimYJPCEOForum.png](https://www.thinkingdimensions.com/hubfs/img/Blog_Photos/TimYJPCEOForum.png) ](https://www.thinkingdimensions.com/blog/strategy/tim-lewko-speaking-at-the-ceo-forum-in-europe) [Strategy](https://www.thinkingdimensions.com/blog/strategy/topic/strategy) ### [ Tim Lewko Speaking at the CEO Forum in Europe ](https://www.thinkingdimensions.com/blog/strategy/tim-lewko-speaking-at-the-ceo-forum-in-europe) October 13, 2017 Tim Lewko, is honored to be a speaker at this year's YJP CEO Forum in Berlin on November 13th. Read more about the... [ Read more ](https://www.thinkingdimensions.com/blog/strategy/tim-lewko-speaking-at-the-ceo-forum-in-europe) [![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) ](https://www.thinkingdimensions.com/blog/strategy/changing-the-game) [Articles and Insights - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/articles-and-insights-strategic-transformation) ### [ Changing the game ](https://www.thinkingdimensions.com/blog/strategy/changing-the-game) November 22, 2012 Game Changer: Are You In The Game? Recently, TD Partner John Case delivered the keynote address at the Furniture Today... [ Read more ](https://www.thinkingdimensions.com/blog/strategy/changing-the-game) Check all articles Blog Post CTA ### H2 Heading Module Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. GET STARTED Subscribe for ### Our Blog Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/871691188/?guid=ON&script=0)