--- title: Challenges in Pricing B2B description: Challenges in Pricing B2B image: https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg --- - [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation) # Challenges in Pricing B2B ![](https://www.thinkingdimensions.com/hs-fs/file-616526862-jpg/img/banner-blog.jpg) - April 11, 2012 [ Rachael Harding ](https://www.thinkingdimensions.com/blog/strategy/author/rachael-harding) One of the most overlooked areas in the Strategic arsenal of organizations is the ability to control price.  The CEO and their team are faced with difficult decisions on a daily basis of how to impact profitability- yet most the effort is weighted towards cost control instead of pricing. Pricing, while an area frequently dismissed as in control only of the competitor or direct material costs, is the topic which  provides organizations with the highest impact on P&L (Profit and Loss). In the next few weeks and months, we will be discussing pricing decisions related to B2B products and services in particular- and invite your input on what has worked well, what is challenging, and what has not worked at all. Blog Post ## Related Articles Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. [![](https://www.thinkingdimensions.com/hs-fs/file-675987631-png/img/download-8.png) ](https://www.thinkingdimensions.com/blog/strategy/pricing-strategy-for-b2b-getting-the-data-you-need-to-make-effective-decisio) [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation) ### [ Pricing strategy for B2B – getting the data you need to make effective decisions ](https://www.thinkingdimensions.com/blog/strategy/pricing-strategy-for-b2b-getting-the-data-you-need-to-make-effective-decisio) May 9, 2012 Managers or CEOs seeking to improve the way the company makes pricing decisions need to implement changes starting from... [ Read more ](https://www.thinkingdimensions.com/blog/strategy/pricing-strategy-for-b2b-getting-the-data-you-need-to-make-effective-decisio) [![](https://www.thinkingdimensions.com/hubfs/img/Blog_Photos/MillenniumBridgeLondon.jpg) ](https://www.thinkingdimensions.com/blog/strategy/5-important-b2b-purchase-considerations) [Customer Insights](https://www.thinkingdimensions.com/blog/strategy/topic/customer-insights) ### [ 5 Important B2B Purchase Considerations ](https://www.thinkingdimensions.com/blog/strategy/5-important-b2b-purchase-considerations) March 25, 2016 The way B2B purchases are researched and decided on are evolving rapidly. [ Read more ](https://www.thinkingdimensions.com/blog/strategy/5-important-b2b-purchase-considerations) [![](https://www.thinkingdimensions.com/hubfs/IMG_3524.jpeg) ](https://www.thinkingdimensions.com/blog/strategy/bose-cuts-the-cord-on-retail-what-does-this-type-of-shift-mean-for-your-business) [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation), [strategic planning](https://www.thinkingdimensions.com/blog/strategy/topic/strategic-planning), [strategy meetings](https://www.thinkingdimensions.com/blog/strategy/topic/strategy-meetings), [Customer Insights](https://www.thinkingdimensions.com/blog/strategy/topic/customer-insights), [Competitive Advantage](https://www.thinkingdimensions.com/blog/strategy/topic/competitive-advantage), [long-term success](https://www.thinkingdimensions.com/blog/strategy/topic/long-term-success), [Strategy](https://www.thinkingdimensions.com/blog/strategy/topic/strategy), [agile](https://www.thinkingdimensions.com/blog/strategy/topic/agile), [innovation](https://www.thinkingdimensions.com/blog/strategy/topic/innovation), [Digital Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/digital-transformation) ### [ Bose Cuts the Retail Cord: What Industry shifts mean for YOUR business ](https://www.thinkingdimensions.com/blog/strategy/bose-cuts-the-cord-on-retail-what-does-this-type-of-shift-mean-for-your-business) January 30, 2020 Bose, a company with a long-term reputation for Strategic agility and top notch customer experience, have announced... [ Read more ](https://www.thinkingdimensions.com/blog/strategy/bose-cuts-the-cord-on-retail-what-does-this-type-of-shift-mean-for-your-business) Check all articles Blog Post CTA ### H2 Heading Module Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. GET STARTED Subscribe for ### Our Blog Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/871691188/?guid=ON&script=0)