Blog - Strategy

Maintaining Competitiveness and Margins in Tender Markets

Posted by Diego Miglioranzi on Nov 22, 2012 6:47:00 PM

Helping customers without destroying your balance sheet

Companies must understand the value clients derive from their products and systematically decide who they should tender/not tender to.


The essential value customers derive from your products or services fit into 4 categories of that define competitive advantage –

  • Innovation 
  • Efficiency 
  • Quality 
  • Customer Responsiveness