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Maintaining Competitiveness and Margins in Tender Markets

  • November 22, 2012
Diego Miglioranzi

Helping customers without destroying your balance sheet

Companies must understand the value clients derive from their products and systematically decide who they should tender/not tender to.

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The essential value customers derive from your products or services fit into 4 categories of that define competitive advantage –

  • Innovation 
  • Efficiency 
  • Quality 
  • Customer Responsiveness

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