---
title: How to Create a Simple and Stimulating Strategy
description: Interview with Rachel Salaman from MindTools.
image: http://www.thinkingdimensions.com/hubfs/img/Blog_Photos/mindtoolsinterview.png
---

- [Strategy](https://www.thinkingdimensions.com/blog/strategy/topic/strategy)

# How to Create a Simple and Stimulating Strategy

![mindtoolsinterview.png](http://www.thinkingdimensions.com/hubfs/img/Blog_Photos/mindtoolsinterview.png)

- October 23, 2017

![Tim Lewko](https://www.thinkingdimensions.com/hubfs/Tim-min%20ROUND%202019.png)

[ Tim Lewko ](https://www.thinkingdimensions.com/blog/strategy/author/tim-lewko)

**I had the pleasure of speaking with Rachel Salaman from [MindTools](https://www.mindtools.com) about how to create a simple strategy in August, and below is her writeup of our [interview](https://www.mindtools.com/blog/create-simple-stimulating-strategy/). ** 

![mindtoolsinterview.png](http://www.thinkingdimensions.com/hs-fs/hubfs/img/Blog_Photos/mindtoolsinterview.png?width=700&height=394&name=mindtoolsinterview.png)

Management consultant Tim Lewko has sat through countless long presentations on company [strategy](https://www.mindtools.com/pages/article/what-is-strategy.htm). When he looks around the room at people struggling to give their full attention, he’s reminded that strategy often works best when it is stripped back to [basics](https://www.mindtools.com/pages/article/hedgehog-concept.htm).

“It’s kind of like the old saying: if you really can’t look at something on one page, or explain it on one page, how well can you understand it?” he explains.

### Creating a Simple Strategy Is as Easy as 1-2-3

With this in mind, he’s developed an approach to help leaders create a strategy that fits onto just three pages. In his new book, ‘[Making Big Decisions Better](https://www.amazon.com/Make-Big-Decisions-Better-Simplify/dp/1472451082),’ he explains how to achieve this, and keep your strategy relevant and vibrant.

Read the full blog on the MindTools blog [here](https://www.mindtools.com/blog/create-simple-stimulating-strategy/). 

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