Challenge: Organizations are now forced to make customer, supplier and competitor decisions regarding China– solving the complexity of the business practices, geographic distances and cultural diversity require a clear process creating a sustainable competitive advantage.

Response: Leading European companies recognize the need to shift their organizations and supplier networks from solely price-based to mind-based competition – leveraging their technical, design and innovational know-how into expertise-based products and services that deliver higher more differentiated value.

Successful companies who create their own golden bridge to China will exploit a combination of their knowledge, process and leadership expertise to differentiate themselves in creating a sustainable competitive advantage.

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