--- title: WHAT DOES IT TAKE TO PERFORM EFFECTIVELY AS A BOARD? description: Better Boards Management Strategy Performance Leadership Digital Transformation Sustainability Mergers Innovation CEO Governance Corporate Future Success image: https://www.thinkingdimensions.com/hubfs/WhatsApp%20Image%202021-03-11%20at%2018.48.45%20(1)%20copy-1.jpg --- - [leadership](https://www.thinkingdimensions.com/blog/strategy/topic/leadership), - [Strategy](https://www.thinkingdimensions.com/blog/strategy/topic/strategy), - [CEO](https://www.thinkingdimensions.com/blog/strategy/topic/ceo), - [Mergers and Acquisitions](https://www.thinkingdimensions.com/blog/strategy/topic/mergers-and-acquisitions), - [innovation](https://www.thinkingdimensions.com/blog/strategy/topic/innovation), - [Digital Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/digital-transformation), - [Sustainability](https://www.thinkingdimensions.com/blog/strategy/topic/sustainability), - [Corporate Governance](https://www.thinkingdimensions.com/blog/strategy/topic/corporate-governance) # WHAT DOES IT TAKE TO PERFORM EFFECTIVELY AS A BOARD? ![Photo of Managing Partner Scott Newton](https://www.thinkingdimensions.com/hubfs/WhatsApp%20Image%202021-03-11%20at%2018.48.45%20(1)%20copy-1.jpg) - March 29, 2021 ![Scott Newton](https://www.thinkingdimensions.com/hs-fs/file-665636338-jpg/img/Scott_Newton.jpg) [ Scott Newton ](https://www.thinkingdimensions.com/blog/strategy/author/scott-newton) Managing Partner at Thinking Dimensions Scott Newton spoke with [David Lancefield](https://www.linkedin.com/in/ACoAAAA9q6kBBiOY5Td2iyf45Jh3UTBz6RdMS2o), an expert in Strategy and Leadership about decision-making by the top teams: ★ As a Board or Exco member you should anticipate moves your colleagues, build from their strengths, listen attentively and don’t be afraid to ask questions. ★ Boards have asked better questions about resilience, risks and mental health than before the pandemic. ★ Every mid-size company needs an ecosystem strategy – working out their position and how they add value. ★ Get out to your customers and understand the problems they’re having so you can then work out which products, services or experiences to develop. ★ Develop your view on new value creation – e.g. based on ideas, IP. ★ Upskilling should focusing on nurturing your growth mindset, and ability to experiment, looking at new business models. Be less zombie! ★The best Asian companies have two defining characteristics: speed and helping their employees to act like entrepreneurs. There's more in the full interview - link below (with notes and timings). Scott notes "I  loved the stimulating discussion with David- a great experience and energy and hope you do too!"  [#strategy](https://www.linkedin.com/feed/hashtag/?keywords=strategy&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6782187003053248512) [#leadership](https://www.linkedin.com/feed/hashtag/?keywords=leadership&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6782187003053248512) [#governance](https://www.linkedin.com/feed/hashtag/?keywords=governance&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6782187003053248512) Blog Post ## Related Articles Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. [![Ship to your customers on Time](https://www.thinkingdimensions.com/hubfs/thinking-whoewehelp-midmarket.png) ](https://www.thinkingdimensions.com/blog/strategy/how-to-avoid-being-a-zombie-company) [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation), [Customer Insights](https://www.thinkingdimensions.com/blog/strategy/topic/customer-insights), [customers](https://www.thinkingdimensions.com/blog/strategy/topic/customers), [Strategy](https://www.thinkingdimensions.com/blog/strategy/topic/strategy) ### [ How to avoid being a Zombie Company ](https://www.thinkingdimensions.com/blog/strategy/how-to-avoid-being-a-zombie-company) December 3, 2020 "I feel so disconnected from my customers! What are they thinking?" [ Read more ](https://www.thinkingdimensions.com/blog/strategy/how-to-avoid-being-a-zombie-company) [![MergersAcquisitionsRoundTable.png](https://www.thinkingdimensions.com/hubfs/img/Blog_Photos/MergersAcquisitionsRoundTable.png) ](https://www.thinkingdimensions.com/blog/strategy/mergers-acquisitions-2017-virtual-round-table) [Mergers and Acquisitions](https://www.thinkingdimensions.com/blog/strategy/topic/mergers-and-acquisitions) ### [ Mergers & Acquisitions 2017 Virtual Round Table ](https://www.thinkingdimensions.com/blog/strategy/mergers-acquisitions-2017-virtual-round-table) December 20, 2017 In the December 2017 Mergers & Acquisitions Virtual Round Table by Corporate LiveWire, TDG partner Scott Newton had the... [ Read more ](https://www.thinkingdimensions.com/blog/strategy/mergers-acquisitions-2017-virtual-round-table) [![Photo Scott Newton Managing Partner Thinking Dimensions December 2021](https://www.thinkingdimensions.com/hubfs/05_426A9415.jpg) ](https://www.thinkingdimensions.com/blog/strategy/your-success-does-not-happen-in-the-board-room-it-is-decided-in-a-rainy-parking-lot-by-a-person-with-a-smile-so-large-you-can-see-it-through-their-mask) [Blogs - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/blogs-strategic-transformation), [Articles and Insights - Strategic Transformation](https://www.thinkingdimensions.com/blog/strategy/topic/articles-and-insights-strategic-transformation), [future of your business](https://www.thinkingdimensions.com/blog/strategy/topic/future-of-your-business), [Strategy](https://www.thinkingdimensions.com/blog/strategy/topic/strategy) ### [ Your success does not happen in the board room: It is decided in a rainy parking lot by a person with a smile so large you can see it through their mask. ](https://www.thinkingdimensions.com/blog/strategy/your-success-does-not-happen-in-the-board-room-it-is-decided-in-a-rainy-parking-lot-by-a-person-with-a-smile-so-large-you-can-see-it-through-their-mask) December 3, 2021 Managing Partner Scott Newton relates an example of Strategy, Leadership, and Execution in November 2021 [ Read more ](https://www.thinkingdimensions.com/blog/strategy/your-success-does-not-happen-in-the-board-room-it-is-decided-in-a-rainy-parking-lot-by-a-person-with-a-smile-so-large-you-can-see-it-through-their-mask) Check all articles Blog Post CTA ### H2 Heading Module Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. GET STARTED Subscribe for ### Our Blog Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/871691188/?guid=ON&script=0) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://www.thinkingdimensions.com/media-transcripts/61120295237/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://358589.fs1.hubspotusercontent-na1.net/hubfs/358589/2021-12-02_14-56-06.mov", "dateModified" : "2026-03-01T03:25:27.831Z", "description" : "", "duration" : "PT3M11.639S", "height" : 1080, "name" : "2021-12-02_14-56-06", "thumbnailUrl" : "https://api-na1.hubspot.com/filemanager/api/v3/files/thumbnail-redirect/61120295237?portalId=358589&size=medium", "uploadDate" : "2021-12-03T13:09:17.825Z", "width" : 1920 } ```