All businesses seek continuous improvement, but it only happens through change. Change is accomplished when management sets clear, unwavering expectations for the organization to repeatedly apply the right “thinking” tools to build the experience required to affect/sustain change that delivers the desired results. Change is about influencing “hearts and minds,” it is systematic, and it is manageable.
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DS = AD+ X (Expectations + Experience) X VP
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Cognitive change demands the mental act of focusing and holding the brain’s attention in place to allow the Working Memory to make the “circuit” connections associated with what is being focused on, so an idea or concept will be “hardwired” into the long-term memory.
To gain an organization’s attention for change, management must set the expectations to exploit (fight) the desired outcome and provide tools that create solution experiences so people resist exercising their veto power over new ideas.
