(Blog 5 of 5)
-Henry Ford
There is a need to create a positive touch point on every interaction with a customer. This is not as simple as it sounds for in the ever expanding technology of today the majority of interactions with customers tend to be on-line or remote connections. We are getting fewer and fewer opportunities to have a positive interaction, which means the opportunities that we have, must be positive and fulfilling. How can we possibly ensure this is going to happen?